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Blog

Blog

Its a Man’s World!

16th June 2017

When it comes to style and fashion Lena is an expert! With ease she glides across a department store and scans with her laser beam eyes what she is lo...

Blog

Custom Designed Wedding Dress Sydney

19th April 2017

  Your wedding day is always a day charged with emotions, significance and expectation. Most women dream of getting married from the time they ar...

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WHY GOLD MAKES FOR BEST DRESSED AT THE OSCARS

28th February 2017

The Oscars are Hollywood’s night of nights, the celebration of everything achieved in the previous years in cinema. In the world of fashion, the...

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PLEASE FIX MY DRESS!

20th February 2017

Over the years I’ve had numerous clients who have asked me to fix a “designer” dress they have bought off-the-rack, all for the sake of the name...

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THE MAKING OF TOTEM

6th February 2017

Creating a fashion label is all about the image that you portray. I want to create clothing that embodies power, speaks to people emotionally and that...

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LENA KASPARIAN DESIGN

23rd January 2017

Many Fashion industry professionals would agree that Lena Kasparian has a particular style and an organised strategy in all of her projects.From her c...

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IN THE DARK…

9th January 2017

I first met John Laham at a magazine event in 2015. He was walking around taking photos of people with his very funky little camera and he approached ...

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MY STORY

13th December 2016

  Starting your own business doesn’t just happen – it takes a lot of guts and commitment.   I was lucky enough to be raised by w...

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LENA KASPARIAN NOMINATED FOR THE AUSTRALIAN SMALL BUSINESS CHAMPION’S AWARD

6th December 2016

  The Australian Small Business Champion Awards is a prestigious and comprehensive program that supports and recognises small businesses across Austra...

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Dressing Baylou

28th November 2016

Australian music and Australian fashion designers are both industries that need to be supported and nurtured to achieve their best. So as an Australia...

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THE SHOPPING EXPERIENCE

21st November 2016

The vision I had when I was establishing both my boutique in Parramatta and Rose Bay was to create a space which was easy on the eye and relaxing. I f...

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It was a Dazzling Affair…

6th October 2016

On September the 30th 2016 in the cool breezy location of Rose Bay in  the Eastern Suburbs was the official Launch Party for Lena Kasparian’s Second B...

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Before The Label

5th December 2015

Before launching her fashion label Lena Kasparian had an adventurous career working as a freelance model and actress. This has allowed Ms Kasparian to...

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Fashion Consultant and Celebrity Stylist: Lena Kasparian

21st November 2015

Ms Kasparian has many skills and assets when it comes to the world of fashion. Apart from her newly released fashion label, Lena Kasparian is also a s...

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VIP Extravaganza Night

20th November 2015

On the 6th of November 2015, Lena Kasparian hosted the VIP Extravaganza Cocktail Event in her boutique the ‘Panther’s Den.’ The night was an exclusive...

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Lena Kasparian at the Pacific Runway Fashion Show

31st October 2015

On Friday 30th of October Lena Kasparian participated in the 2015 Pacific Runway Fashion Show held at Carriageworks, Sydney.  As the show she exhibite...

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My Old Hollywood

11th October 2015

In October 2015  Lena Kasparian organised an Old Hollywood inspired photo shoot to showcase her designs. Ms Kasparian wanted to portray the charm and ...

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A Leading Lady

31st August 2015

Parramatta Local Awards Night Earlier this month the 2015 Parramatta Local Business Awards were held at the Parramatta Leagues Club. The evening began...

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Launch

28th January 2015

January 2015 Label and boutique opening Launch Party.  Live Mennequins in the window and  black runway carpet laid out front of boutique with the brig...